A 6-month SEO and paid-social engagement that turned a low-traffic website into a steady pipeline of qualified enquiries. (Sample case study, swap in your real client and numbers.)
A growing real-estate brand in Kolkata came to us with a beautiful website that almost nobody was finding. They were spending heavily on ads with inconsistent results and had no organic pipeline to fall back on.
The goal was simple to state and hard to do: build a dependable, lower-cost stream of qualified enquiries that did not rely entirely on paid spend.
The site had strong branding but serious technical issues: slow load times, no local SEO, thin content, and no tracking to speak of. It ranked for almost none of the terms buyers were actually searching.
Paid ads were driving traffic, but the cost per lead was climbing and the quality was inconsistent. Without an organic foundation, every enquiry depended on ad budget, and the moment spend paused, leads stopped.
We rebuilt the technical foundation: speed, indexing, structured data, and tracking.
Local pages, Google Business Profile, and buyer-intent content mapped to real searches.
We restructured campaigns and creative to cut cost per lead and lift quality.
New landing pages and follow-up automation turned more visitors into enquiries.
Within six months, organic traffic grew 240% and the site ranked on page one for its priority local terms. Qualified enquiries rose 180%, and because much of the growth came from organic search, the blended cost per lead fell 38%.
Most importantly, the brand now has an owned, compounding channel. Leads keep coming in whether or not a campaign is live, and the paid budget works harder on top of a solid organic base.
ThatRank rebuilt our entire online presence. We went from chasing every lead with ad spend to a steady stream of enquiries that keeps growing month after month.
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